Hi, I'm Ana

I have over 15 years of experience in HR tech and the international digital recruitment industry. I have been always close to companies seeking talent and jobseekers looking for job, so my journey began with a passion for guiding friends, family, and acquaintances towards a better career. Recognizing my innate ability to read people and a calling to empower them to see their true potential, I embarked on a mission to redefine success for women and humans with female hormones.

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careerfully is the formalization of my belief that every woman and human with female hormones deserve to wake up with a purpose that motivates them and end the day feeling fulfilled. Unfortunately, this isn't the reality for many. We embark in our professional career without much idea of what implies to succeed as a woman or minority, pushing through regardless because ‘it’s the normal thing to do’, ‘everybody does it’ and ‘shame on you if you can’t’ because 'you are just weak'. Rings a bell?!

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I've walked that path myself, achieving high levels of success and climbing the corporate ladder, only to find emptiness, exhaustion, and illness. Burnout became a harsh reality. Conditions like PMS, PCOS, IR, and endometriosis became part of my daily life, challenging me as a woman.

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Fueled by curiosity and a rebellious spirit from my teen years that thankfully never left me, I refused to compromise and sensed there had to be 'something more, something else'. I realized that professional women and women in leadership face unique obstacles to our gender. We have adhered to a masculine professional and leadership archetype as we lack representation and guidance. This provokes an inner misalignment. This paradigm doesn't work for women in the long run. We need to seek a holistic, sustainable solution.